AI-Driven Local Marketing Strategies Conference 2026

About AI-Driven Local Marketing Strategies Conference 2026

Marbella, Spain is the setting for this four-day conference from Siinda, held at The Westin La Quinta Golf Resort & Spa from Sunday, October 11 to Wednesday, October 14, 2026. Themes include AI in local search, AI-powered advertising, consumer data strategies, SMB growth and responsible AI usage.

The official site lists 33 sessions and 16 speakers. Sessions include From Plazas to Platforms: Spain's Historic Role in Local Discovery and Commerce, Search is Now a Decision System, and an executive panel from Siinda on what AI means for platforms, agencies and SMB growth. Speakers named include Christian Ward, Chief Data Officer & EVP, Yext, and Tara Nixon, Business Development Director, Leadzai. The social side includes the Wix Golf Tournament, a Welcome Poolside Cocktail and an evening of Andalusian passion and flamenco.

Location

Marbella, Spain

Venue: The Westin La Quinta Golf Resort & Spa

Agenda

Sunday, October 11

• 13:00–16:00 · Wix Golf Tournament
• 18:00–20:00 · Welcome Poolside Cocktail

Monday, October 12

• 09:00–09:10 · Welcome to Siinda Marbella
• 09:10–09:30 · From Plazas to Platforms: Spain’s Historic Role in Local Discovery and Commerce — Javier Gonzalez Gago
• 09:30–10:00 · Siinda CEO & Executive Panel - Smart Local in Motion: What AI Means for Platforms, Agencies and SMB Growth
• 10:00–10:30 · Search is Now a Decision System — Christian Ward
• 10:30–10:50 · Lights, Camera, Algorithm: How AI Is Rewriting the Rules of Video Advertising — Tara Nixon
• 10:50–11:20 · Coffee Break
• 11:20–11:40 · Enhancing the Local Marketing Stack for AI, Automation and Visibility — RC Thompson
• 11:40–12:00 · Building Trusted Digital Experiences: Online Safety, Youth Audiences and Responsible Innovation — Nino Dvalizde
• 12:00–12:20 · The 360 Agency: From Service Provider to Growth Partner — Oded Ouaknine
• 12:30–13:30 · Networking Lunch
• 13:30–13:50 · From 'Just Ask' to 'Just Do' — Bryan Larson
• 13:50–14:10 · The Decision Advantage: Lessons from Amazon, Google and Huawei for Faster, Smarter Growth — Sarah Maza
• 14:10–14:20 · Contextual image generation for increased website sales — Joakim Schultz
• 14:20–14:30 · Marketing Survival in the Age of AI — Nicolas Padilla
• 14:30–14:40 · Democratizing Access to App-Advertising — Florian Brill
• 14:45–15:15 · Afternoon Coffee Break
• 15:00–19:00 · Free Time for Meetings
• 19:00–22:30 · An Evening of Andalusian Passion & Flamenco
• 23:00–23:55 · Nightcap - A Taste of Spain

Tuesday, October 13

• 08:30–09:00 · Siinda General Assembly and Siinda Initiatives
• 09:00–09:30 · Building without Breaking: Crash Course Lessons for the Digital CEO — Ricardo Jimenez
• 09:30–09:50 · How Yell is scaling more efficiently with Insites and Chargebee
• 10:00–10:30 · The new Agentic Agency — Peleg Geffen
• 10:30–10:40 · Reinventing Local Marketing Platforms with AI: From Automation to Customer Outcomes — Simon Fowler
• 10:40–11:05 · Heise Marketing’s Strategy to Becoming Un-Cancellable
• 11:05–11:20 · Coffee Break
• 11:20–11:40 · Learning how to fly the plane whilst building it at the same time: AI Business Transformation. — Peter Urmson
• 11:40–11:50 · AI and branding in the industrial sphere : Building Smarter Tech Stack in an AI driven, Privacy First World — Saptak Bose
• 11:50–12:00 · The 26% Rule: What 800,000 Locations Reveal About Directories — Kevin Kalinowski
• 12:00–12:30 · How does AI-generated social content actually perform compared to traditional organic social content, and what role does social play in the future of AI search? — Ross Gray
• 12:30–12:50 · Keynote on AI governance and responsible use as a strategic asset - why you need an AI Officer — Alžběta Solarczyk Krausová

Speakers

• Javier Gonzalez Gago
  Siinda
• Miguel Soler
• John Lee
• Kristiina Tukk
• Michael Oschmann
• Christian Ward
  Chief Data Officer & EVP, Yext
• Tara Nixon
  Business Development Director, Leadzai
• RC Thompson
• Nino Dvalizde
  Founder, Young Minds App
• Oded Ouaknine
  Chief Revenue Officer, Duda
• Sarah Maza
  Digital Marketing and Retail Media expert
• Ricardo Jimenez
• Alžběta Solarczyk Krausová
• Stephanie Verilhac Marzin
• Kevin Kalinowski
• Saptak Bose
  Global AdTech Lead, Volvo Cars

Networking & recordings

Wix Golf Tournament; Welcome Poolside Cocktail; An Evening of Andalusian Passion & Flamenco; Nightcap - A Taste of Spain; Jungle by the Sea: An Executive Networking Experience

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